The Lionheart Racing Series Powered by HyperX announced today its official partnership with GRAAFix eSports known for its fantastic livery design and branding in both the virtual and real motorsports world.
Tyler Graaf, owner of GRAAFix eSports is no stranger to the Lionheart Racing Series. Joining in 2018, Tyler quickly became one of the leagues most popular drivers and eventually found him self working hand in hand with series admins. Tyler became widely known throughout the league for his talents as a graphic artist designing close to a third of all virtual liveries competing in Lionheart.
It was Tyler’s ability and artistic talent that caught the eye of series founder Jorge Anzaldo.
“We found out early on what Tyler could do artistically,” Anzaldo said. “Tyler and helped fill a void that the league needed in a very critical time. His work on our sponsor guides was pivotal in assisting the league in finding some of its most important sponsors. From custom logos to our amazing yearly Indy 500 Spotters Guide Tyler and GRAAFix eSports has helped define the look of the series. Just wait till you see his 2021 collection of liveries in action this year. Tyler does some amazing work. I’m extremely proud to have GRAAFix partnering with the Lionheart Racing Series in this capacity for the 2021 Season.”
The new partnership allowed Tyler Graaf to reflect on his involvement with the series as well as the future of Lionheart.
“I followed a friend to Lionheart in early 2018 and had no Idea what I was getting myself into. From my first meeting with Jorge, I knew this league was better than anything I’ve ever raced in. Just the organization of the league itself was better orchestrated than some karting series I ran as a teenager. The competition and commitment of everyone in this series pushed me to improve my sim racing craft as fast as I could. As the league’s drivers have evolved and gotten even more skilled, the excitement of being here grows each year. Very quickly I realized I had a product that could help move the league forward, and I was asking Jorge how I could be involved by the end of 2018.”
“Aside from designing liveries for a large handful of the drivers in Lionheart, being able to provide this graphical content that is so important to the visual image of the league is humbling. I put a lot of pressure on myself to make sure every aspect of my design work is done to give the all the leagues partners and sponsors the best visual exposure in sim racing. The better they look, the more it benefits the league and the drivers that put so much into it. This league carries a name that is so Important to me. Dan Wheldon was my racing idol growing up, and the more Lionheart grows as a series, the more it contributes to his legacy. Dan’s legacy is something I was lucky enough to contribute with in other forms as well. In 2013 Susie Wheldon brought me on as the official designer of the Dan Wheldon Pro-Am Karting Challenge charity race, I learned so much about Dan and his legacy from fellow drivers and friends. The culture in this series embodies who Dan was, Lionheart is an amazing place to race that is also filled with great people, drivers and admins who are driven so hard to succeed. GRAAFix’s home is Lionheart. I am extremely excited for this season, and ecstatic for our first year as official partners.”
GRAAFix eSports will provide a multitude of graphics arts work for the series including all of the league’s custom race logos, schedule graphics and spotters guides for every championship series for 2021. GRAAFix will also create custom graphics for social media use by the league as well as logistical assistance by handling all of the leagues virtual paint files and custom league overlays, ensuring that the field looks their best each and every event.
GRAAFix eSports will be featured as the title sponsor to 3 races during the 2021 Season as well as the title sponsor to the first ever triple crown event for the new Speedway Series at Homestead Miami Speedway on April 19th, 2021. Also, as part of the sponsorship agreement GRAAFix will be supplied with a total of 30 on board cameras which will be spread out across Lionheart’s 58 live events.
For more information on GRAAFix eSports and to see their full line up of services and portfolio visit www.graafixesports.com
For more information on the Lionheart Racing Series Powered by HyperX visit www.lionheartracingseries.com
The Lionheart Racing Series and RaceSpot TV announced today a multi-year broadcast package covering all three of Lionheart’s premier online racing championships.
Formed just a year apart from one another, the Lionheart Racing Series and RaceSpot TV have grown considerably over the past seven years, gaining increasing popularity within the iRacing community. 2021 will see both paths meet, moving forward to bring Lionheart’s live events to the next level.
RaceSpot TV is a live eSports broadcast network focusing primarily on sim racing. RaceSpot TV produces over 15 hours of high-quality live broadcasts each week to a global audience.
“Since our inception our company motto has been no gimmicks just awesome broadcasting,” says Wil Vincent, RaceSpot TV COO and Head of Broadcast Operations. “We believe that our job is to be storytellers for some of the world’s biggest eSports moments, whilst ensuring we provide a recognizable motorsports product to viewers who may be new to the concept of competitive eSports. We invest heavily in every aspect of our product to ensure that every broadcast provides informative commentary and lasting memories.”
Lionheart Racing Series founder Jorge Anzaldo was excited at the opportunity to work with one of the world’s leading eSports content producers.
“This couldn’t have come at a better time,” Anzaldo said. “We have worked extremely hard to get to this point. Forming this partnership with RaceSpot TV is going to open so many doors for our league. With RaceSpot TV and ESTV airing our races 2021 is going to be the biggest in league history. I’m excited to have RaceSpot TV handling our live race coverage.”
RaceSpot TV will provide live coverage for Lionheart’s IndyCar, Speedway and Retro Series for a combined 58 events in 2021.
In addition, Lionheart events will also air on the first 24-hour eSports network, ESTV. The series debuted to impressive audience numbers late in the 2020 season on the relatively new platform.
The IndyCar Series will kick things off March 3rd 2021 at Homestead Miami Speedway. Broadcast times will begin at 9:35 PM CST. For further information on the Lionheart Racing Series and its 2021 Schedule visit www.lionheartracingseries.com
For more information on RaceSpot TV visit www.racespot.tv For more information on ESTV visit www.estv.co
The Lionheart Racing Series and the The Guitammer Company announced its continued partnership for the upcoming 2021 Season.
The deal, announced by Lionheart Racing Series founder Jorge Anzaldo, will see The Guitammer Company’s popular line of ButtKicker Gaming products featured as the title sponsor to Lionheart’s IndyCar Series.
“We were so excited for the opportunity to strengthen our relationship with The Guitammer Company and ButtKicker,” Anzaldo said. “Being able to bring these great products to our drivers, fans and other series partners once again, for a fourth year and especially as the title sponsor to our most popular series, just proves how successful this league has become, and how supportive our drivers are of the companies that invest in us.”
In 2021, ButtKicker Gaming products will provide eight prizes to drivers across the Lionheart Racing Series. Winners of the ButtKicker Rookie of the Year in both the Lionheart IndyCar Series and Lionheart Retro Series will have the choice of a ButtKicker Gamer2 or ButtKicker Simulation Kit.
Other ButtKicker prizes will be handed out throughout the year as part of prize packages to drivers in all three series.
“We’re pleased to continue our partnership with Lionheart Racing Series”, said Guitammer Head of Gaming Andrew Luden. “Jorge and the Lionheart team have created a powerhouse racing series that we’re proud to support. We look forward to their continued growth and success in 2021”.
ButtKicker also returns as sponsor of the P1 awards, given to drivers earning poles and wins in a Lionheart sanctioned race. The starting lineup for each race broadcasted by RaceSpot TV and ESTV will also feature the Starting Grid presented by ButtKicker in 2021. ButtKicker will also be the title sponsor to a total of five races in 2021, including two Triple Crown events. Additionally, ButtKicker will also be the presenting sponsor of the “Countdown to Green” 15-minute pre-race show for Lionheart’s IndyCar Series.
“We can’t thank The Guitammer Company enough for their continued support of our series,” Anzaldo said. “They’ve committed again to offering a discount in the 2021 season to drivers and fans of our league. There’s nothing better than a partner who is willing to work with you and for your drivers and fans. The Guitammer Company has gone above and beyond, and we really cannot thank them enough and I’m so excited to have them back on again for our 9th Season.”
Fans will once again receive a 20 percent discount on products using promo code LION2021. Additionally, Lionheart has been added as an affiliate. Those looking to order ButtKicker Gaming products should visit https://thebuttkicker.com/?aff=3.