lionheart announces partnership with asher's racing channel

The Lionheart Racing Series powered by Hyper X announced today its partnership with Asher’s Racing Channel, the popular motorsports show headlined by its star reporter Asher who just happens to be 7 years old.

Asher discovered his love for IndyCar early on in life.

At the age of 3, he ran into IndyCar driver Charlie Kimball during Indy 500 qualifying and had a full conversation with him. From that point on he was hooked.

In 2019, on the way to 500 qualifying day Asher decided to try to interview some drivers. His parents told him he could try and see if he could at least interview 2 drivers. He ended up interviewing 7 drivers that day. Asher later went on to interview over 20 drivers at various events that season, and also met Doug Boles and Roger Penske, who lifted him up and set him in the cockpit of Josef Newgarden’s championship winning car. It was a special moment for the young reporter from Indiana.

Asher was even invited by IndyCar to attend the 2019 end of season Victory Lap Banquet.
Over the winter Asher was asked by Arrow McLaren SP to help Oliver Askew and Pato O’Ward unveil the new livery for this upcoming season. He has been on the local news and papers. Asher can’t wait to see where the future takes him, with the ultimate goal to one day be either a professional racing reporter or driver.

“Asher may be young in age, but you can see right away that his is wise beyond his years.” Lionheart founder Jorge Anzaldo said. “Asher has a real love and excitement for IndyCar and you can see it in each and every one of his interviews. He really gets into it and it mirrors the passion that our drivers have for American open wheel racing both in the real world and virtual. It was this mutual interest that made me want to associate our brand with theirs.”

It was Asher’s interview with real life NTT Data IndyCar driver Sage Karam that first brought the channel into Lionheart’s radar after Karam won the round 1 iRacing IndyCar Challenge Series event at Watkins Glen. Asher knocked it out of the park and went on to have additional interviews with Indy 500 winner Will Power, Alexander Rossi and defending IndyCar Champion Joseph Newgarden.

With the recent corona pandemic effecting motorsports, Asher saw an opportunity to extend his channels reach by covering esports events like the IndyCar iRacing Challenge as well as the Lionheart Racing Series powered by HyperX. Very soon fans of the show will begin to see Lionheart drivers being interviewed during their weekly Sunday show.

For more information on Asher’s Racing Channel visit www.ashersracingchannel.com
Follow Asher’s Racing Channel on Twitter @AsherRacing Instagram and Facebook @ashersracingchannel 

For more information on the Lionheart Racing Series powered by HyperX visit www.lionheartracingseries.com