The Lionheart Racing Series and The Guitammer Company announced their continued partnership for the upcoming 2023 Season.
This year would mark the 6th consecutive year that Lionheart and The Guitammer Company makers of ButtKicker® brand haptic products and HaptiConnect software have teamed up. The deal also continues to strengthen ButtKicker’s relationship with the Lionheart Racing Series as well as their commitment to the Sim Racing community. The agreement announced by Lionheart Racing Series founder, Jorge Anzaldo will also see ButtKicker featured not only as the league’s exclusive supplier of haptic devices but also as the title sponsor to Lionheart’s new ButtKicker Sportscar Championship Presented by BMW Performance Driving School.
“We’re pumped,” Anzaldo said. “Our relationship with The Guitammer Company and ButtKicker has been an integral part of our success over the past 5 years. Also being invited to participate in beta testing of their new HaptiConnect software was a special moment for Lionheart. They have been great supporters of the Lionheart Racing Series and I am looking forward to representing their brand of products throughout our 2023 Championship Season.”
“Lionheart Racing Series has been a fantastic partner and we’re pleased to continue our support in what is shaping up to be a breakout year for the series,” said Andrew Luden, Head of Gaming at Guitammer. “With 5 years behind us this partnership continues to be very strong and Jorge and the Lionheart drivers showcase the excitement and challenge of sim racing in a compelling and positive way. As the series adds sportscars to the mix we look forward to highlighting our message of Drive Better With ButtKicker to an even larger audience through this partnership.”
In 2023, ButtKicker will provide 8 of their powerful Gamer Plus units across the Lionheart Racing Series championships. Other ButtKicker prizes such as branded shirts will also be awarded as part of the 2023 prize package to drivers across all three series. Lionheart will also continue to participate in the ButtKicker affiliate program. Those looking to order ButtKicker Gaming products while also supporting the league should visit https://thebuttkicker.com/?aff=3.
ButtKicker also returns as sponsor of the P1 awards given to drivers earning poles and victories in Lionheart sanctioned events. The starting lineup for each race, broadcast by RaceSpot TV, ESTV, and Arena will feature the Starting Grid presented by ButtKicker. ButtKicker will also be the title sponsor to a total of seven races in 2023, including the annual ButtKicker Indy 250. Additionally, ButtKicker will also be the presenting sponsor of the “Countdown to Green” 15-minute pre-race show for Lionheart’s Retro Series Presented by Next Level Racing.
The ButtKicker Sportscar Championship Presented by BMW Performance Driving School begins on Monday, April 3rd 2023 with Live coverage provided by RaceSpot TV, ESTV and Arena. The ButtKicker Grand Prix of Sebring Presented by GSI will feature a 1.5 hour timed event at the virtual Sebring International Raceway on the iRacing.com service. Pre-race festivities begin at 9:00 pm CST.
For more information on The ButtKicker line of products visit www.thebuttkicker.com
For more information on the Lionheart Racing Series Powered by HyperX visit www.lionheartracingseries.com
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